Quick Service Restaurants--Industry Profile
Fried chicken is one of the few QSR growth areas, according to Nations Restaurant News (June, 2003). Growth patterns with major QSR's reflect the following:
Northwest food service industry sales figures show that more and more consumers are looking to quality Home Meal Replacement (HMR) sources to satisfy meal requirements. A major gap in the Northwest exists between Kentucky Fried Chicken, a successful national chain, and other Fried Chicken QSR's. Generally, KFC’s hold on their share of the QSR market has gone unchallenged.
Coopers’s Express Fried Chicken QSR Profile
Fried Chicken appeals to old and young alike, white collar and blue collar communities and families and singles of all ethnicities. This broad market offers a great chance for success. It’s not only the broad market that promises great returns, it’s the exceptional taste of Cooper’s Express Fried Chicken. Our specially blended breadings create a taste and texture that surpasses other market brands. Our breadings are formulated to seal in great taste, which means your product will hold well in hot case displays.
Cascade Mountain Blends -- Profit System Development
Cascade Mountain Blends is a turn key supplier of Cooper’s Express customized Fried Chicken concepts. Cooper’s Express is designed to optimize our customer’s return on investment. Cascade Mountain Blends takes an active role in each step of the process, from the launch of your Cooper’s Program throughout its successful maintenance. Our maintenance program includes:
- Employee training,
- sales and profit monitoring,
- marketing consulting and
- technical service and support.
The track record for the Cooper’s Express Chicken Program is well established and new stores are being opened monthly. Every new store creates territory brand recognition that improves sales for all of our customers.
Drew’s Grocery and Gas Toutle, WA
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